What Brands Can Learn from Art: A Creative Approach to Content

I’ve always believed that brands have so much to learn from the greats—artists like Henri Matisse, Jean-Michel Basquiat, Frida Kahlo, and Andy Warhol. Their work wasn’t just about creating something visually stunning; it was about making people feel something, think differently, or see the world from a new angle. Isn’t that exactly what great content should do?

Henri Mattise

Henri Mattise

Take Matisse, for example. His vibrant colors and fluid forms evoke joy, calm, and connection. It’s a reminder that every choice we make—from the color palette of a campaign to the tone of our captions—can evoke emotion and build a connection. Similarly, Basquiat’s raw, chaotic strokes invite you to dig deeper, to uncover meaning beneath the surface. Imagine applying that to your content: layering your storytelling with not just information, but emotion, symbolism, and personality.

Jean-Michel Basquiat

Frida Kahlo teaches us about vulnerability. Her art is unapologetically personal, deeply authentic, and filled with cultural pride. It’s a bold reminder that authenticity isn’t just a buzzword—it’s the heart of connection. Whether you’re posting on Instagram or launching a new product, leaning into what makes your brand unique—its quirks, its roots, its story—will always resonate louder than trying to fit into a trend.

Frida Kahlo

And then there’s Warhol, who turned commercialism into art. He blurred the lines between advertising and creativity, showing us that even the most mundane things can be fascinating when seen through a fresh lens. For brands, that’s the ultimate permission slip to experiment with your content, find the beauty in the everyday, and celebrate the ordinary in extraordinary ways.

Andy Warhol

When I think about content strategies for clients, I often draw on these ideas. Like Vincent van Gogh’s swirling brushstrokes that bring emotion and movement to his work, brands can add energy and depth to their visuals. Like Matisse’s evolution from painting to paper cut-outs, brands can embrace new formats—whether that’s reels, long-form YouTube content, or a podcast.

At the end of the day, content creation isn’t just about staying consistent; it’s about creating something worth connecting with. It’s about finding your brand’s voice and style in the same way an artist develops their signature. That’s why I love working with brands who want to tell a story, who want to reconnect with the why behind their work, and who aren’t afraid to approach their content with creativity and curiosity.

If you’re feeling stuck or disconnected from your brand’s story, maybe it’s time to think like an artist. Let’s create something extraordinary together. Because when you start seeing your content as a canvas, the possibilities are endless.

Ready to take a creative leap? Let’s chat.