What world are we building and what product is the doorway into it?
- Sarah Burt
- Feb 6
- 1 min read
Updated: Feb 7

The Next Product Decade Is Already Taking Shape
If you pay attention long enough, you start to see patterns in how people buy, not just what they buy.
Right now, we’re watching a massive shift across consumer behavior: People are moving from buying individual products to buying systems that support identity, performance, and lifestyle continuity.
In our newest podcast episode, we break down the 10 product ecosystems that are already gaining traction and how they’re likely to evolve over the next 1, 2, and 5 years.
We cover:
Functional wellness and nervous system regulation products
Travel identity and mobile living lifestyle systems
Performance lifestyle and cognitive optimization consumer goods
Sustainability models that are actually generating revenue
Creator economy product infrastructure
Pet wellness and premium pet humanization
Digital + physical hybrid product ecosystems
Ritual, emotional, and meaning-based consumer products
Corporate culture evolving into consumer-facing brand ecosystems
If you build brands, launch products, advise clients, or invest in consumer behavior — this is a conversation worth paying attention to now, not later.
Listen to the full episode here: https://open.spotify.com/episode/6GWCcLtyApm7Sg91pt4Ulb?si=260439d068f54a0e
The brands that win the next decade won’t just sell products. They’ll build ecosystems people live inside.